ARC.
Growth through meaning.
Welcome to ARC.
We think people are the most fascinating thing on the planet and understanding human stories lies at the core of everything we do.
In all great stories, the hero evolves through challenges and triumphs that are deeply connected to the larger mission. No action is without purpose, no moment without meaning. The hero’s arc is always intentional, and that’s the guiding principle behind our approach to research: growth through meaning.
Research with impact.
What delivering ‘growth through meaning’ looks like.
Research design that captures meaningful data.
We start with the end goal in mind and design bespoke studies that will yield real insight. We understand all the human biases at play when respondents answer research questions, and use proven techniques to ensure the information we capture has meaning.
Fieldwork that captures quality data from real people.
We work with the best fieldwork partners in the business to ensure top quality data. We employ best-in-class quality control measures to ensure we’re talking to real people who can provide thoughtful answers.
Strategic reporting built around what the findings mean.
We don’t just deliver data, and we don’t even stop at turning that data into insights. We work hard to understand the business context of each study we do, so that we can advise on what the insights mean for you.
Who we work with.
Our research and consultancy services are tailored to three broad groups of storytellers.
Brand.
We work with global and local brands, helping them to learn more about their customers and shape their offering to better meet their needs.
Content.
We work with content creators across TV, film and beyond, helping them to shape franchises, stories and characters that resonate with their audience.
Community.
We work with not-for-profit and government organizations to understand the communities they serve and maximize the impact they create.